An Introduction in Digital Media Foundations

Week 1

 

What is this module all about?

We are going to learn about:

•  the historical and contemporary digital media practices
• design principles
• experimentation of digital form and content.

We are also going to embellish on skills such as:

•   Media communication skills
• Visual thinking
• Software skills
• Understanding of the range of digital media production
• Thinking through practice: bring knowledge from other modules and explore and question it through your digital artefact.

What is Digital Media? Link to Oxford Dictionary meaning: http://public.oed.com/aspects-of-english/word-stories/digital/

Digital Media are forms of media content that combine and integrate data, text, sound and (animated) images of all kinds, are stored in digital formats, and are increasingly distributed through the digital, networked environment. It encompasses different platforms, software and technologies.

Marshall Mcluhan's 'Ages of Man'

According to Mcluhan, media are 'extensions of man'
... the particular age we're in, affects the way we think and the way we do things..'

Problem is...
...we tend to think we are still living in the age that precedes our current age
... are our rules/culture/norms etc still those that are pertinent to the 'electronic age'?

The MAC Metaphor

• All production in the labs: MAC based 

On friday's workshop week 1:

We were introduced to Photoshop and were taught all the basic commands.